000540

Roy Innella

President Message

Hello and welcome to the Foundation for Fiduciary Education. I’m excited to have you here! As an IRS approved, 501(c)(3) NonProfit Organization, our mission is to educate and empower families through comprehensive fiduciary financial education. We are pleased to provide you with financial education and resources you can trust . Taught exclusively by Certified Financial Fiduciaries®. If you have any questions at all, please do not hesitate to contact me. I look forward to helping you in any way I can.

Bio

FOUNDER/CEO I AM A NATIVE TO THE PHILADELPHIA WESTERN SUBURBS KNOWN AS THE MAINLINE. GROWING UP IN WAYNE PENNSYLVANIA AND NEVER LEAVING THE AREA I HAVE ROOTS FAR REACHING INTO THE LOCAL AREA BOTH IN BUSINESS AND PERSONALLY.  CERTIFIED FINANCIAL FIDUCIARY RECENTLY I HAVE BECOME A CERTIFIED FINANCIAL FIDUCIARY WHICH IS SOMETHING THAT I AM PROUD TO HAVE ACCOMPLISHED. IF YOU DON’T KNOW WHAT A FIDUCIARY IS, IT IS SOMEONE WHO GIVES ADVICE FOR A FEE WHO PUTS HIS CLIENTS INTERESTS BEFORE HIS OWN. ALTHOUGH I AM LICENSED WITH A SERIES 65 INVESTMENT ADVISORY LICENSE AND LIFE INSURANCE LICENSE I FELT THE OBLIGATION TO MY CLIENTS TO BECOME EDUCATED TO A HIGHER STANDARD OF DUE CARE, LOYALTY AND GOOD FAITH. BUSINESS I HAVE BEEN IN BUSINESS FOR OVER 30 YEARS AND HAVE BUSINESS KNOWLEDGE BOTH FROM A FORMAL EDUCATION AT WEST CHESTER UNIVERSITY OF PENNSYLVANIA AND THE SCHOOL OF HARD KNOCKS. I HAVE EXPERIENCE WITH SMALL MICRO BUSINESS TO MANUFACTURING WITH OVER 50 EMPLOYEES. I AM ABLE TO SHARE THIS KNOWLEDGE WITH CLIENTS BECAUSE I USUALLY KNOW WHERE PRACTICAL EXPERIENCE IS A PRICELESS ASSET. I  HELP YOU FIND MONEY IN PLACES WHERE YOU NEVER LOOKED OR IF YOU HAVE LOOKED I CAN HELP BY LOOKING WITH DEEPER KNOWLEDGE AND PARTNER AFFILIATIONS. WORKING WITH CPAS I USED TO BE A TRADITIONAL FINANCIAL ADVISOR BUT EVENTUALLY I GOT BURNED OUT OF THE STATUS QUO. UNFORTUNATELY THERE WAS A LOT OF DECEIT AND SELF-SERVING ADVICE BEING GIVEN. AND IT DIDN'T MAKE ME FEEL COMFORTABLE BECAUSE THAT IS NOT WHO I AM. I DIDN'T GET INTO THE FINANCIAL SERVICES INDUSTRY TO JUST MAKE SALES. SO I TOOK A STEP BACK AND THOUGHT ABOUT MY OPTIONS. WHAT I REALIZED WAS THAT THE BEST WAY FOR ME TO TRULY HELP MOST PEOPLE WOULD BE TO FOCUS ON BUSINESS OWNERS. BY HELPING BUSINESS OWNERS REDUCE THEIR EXPENSES, BECOME MORE EFFICIENT, AND MAKE BETTER DECISIONS, I COULD HELP THEM CREATE JOBS AND SHAPE THE FUTURE OF THE ECONOMY.  HOWEVER AS I BEGAN WORKING WITH BUSINESS OWNERS I REALIZED THAT IN ORDER TO HELP THEM, I WOULD ULTIMATELY NEED THEIR CPA'S HELP AS WELL. I WAS INITIALLY SURPRISED HOW MANY CPA'S WERE UNWILLING TO SPEND A LITTLE MORE TIME TO SIGNIFICANTLY HELP THEIR CLIENTS. SLOWLY I REALIZED THE ISSUE WAS THAT WERE JUST WAY TOO BUSY. SO NOW I FOCUS ON HELPING CPA'S IN A TEAM BASED APPROACH WITH THEIR CLIENTS NOT AS A REFERRAL SOURCE BUT A TRUE PARTNERSHIP WITH THEM. 

Professional Experiences

Languages

Groups / Clubs

Area of Expertise

Professional Licenses

Certifications

Certified Financial Fiduciary ®

Education

Instructor Events

Support Our Cause

The Foundation for Fiduciary Education (FFE) is proud to be one of the fastest growing non-profit financial wellness programs in the country, and the only one who’s Instructors are exclusively Certified Financial Fiduciaries.

HELP US SPREAD FINANCIAL EDUCATION. BECOME A SPONSOR! Learn More

Why Join FFE ?

The Foundation Fiduciary Education (FFE) is one of the fastest growing non-profit financial wellness programs in the country!

THE PATH TO YOUR FINANCIAL SUCCESS STARTS HERE!
1 Easy online registration form
2 Free Training Videos with FFE On Demand
3 Free One On One Private Messaging with your very own Personal Financial Coach
4 Stay in the know with the most current news and blogs dealing with personal finances
5 Receive real time notifications about upcoming classes being taught in your area
6 Take control of your finances through unbiased fiduciary education from a Certified Financial Fiduciary®
FOLLOW THIS INSTRUCTOR